Massive CIPR Awards Success!
The 2018 CIPR PRide Awards took place on Friday 19th October and Massive PR is delighted to have secured three more awards, two golds and one silver, to add to our growing office collection! By all accounts, the night was a huge success for many of our fellow PR Professionals. It was great to see what everyone has been working on over the last year and to be recognised for our achievements in the industry.
Massive PR was named Outstanding Small Consultancy for a second time by the CIPR judges who remarked on Massive’s investment in training for team members and strong client retention through budget-friendly and results-driven campaigns.
As a small team we are extremely proud of our continuously-growing client list with clients now based within Europe and further afield in the USA, strengthening our reputation in key sectors within the industry.
Massive PR’s Account Director Brittany Breslin Chart.PR, MCIPR, was named Outstanding Young Communicator by the CIPR judging panel,
“The judges were extremely impressed by Brittany’s commitment to her own continuing professional development and to providing support and mentoring to others. She demonstrated that she really understands the value of great PR through insights-driven activity to deliver genuine business results. She has risen to the challenges posed by working in a busy agency and proved that she has a strong commercial sense on business development, networking and client relationship management. The judges were also impressed with her principled views around paid and earned coverage in the social media space and giving back through selected pro-bono work. As a Chartered PR Practitioner, Brittany is an inspiration to other CIPR members.”
Brittany has played a significant role in developing Massive PR’s international client base by landing and managing accounts in Ireland, USA, and Europe during her five years working at Massive PR. Brittany is a great team player, with dedication to mentoring junior members of staff as well as always identifying growth opportunities for our team. We are thrilled with Brittany’s award win and believe she is a very well-deserved winner!
Massive PR was awarded a silver award for our Reuse at Ground campaign, judged in the Community Relations Campaign category.
Our client Ground Espresso Bars is a firm favourite high quality coffee choice for the people of Northern Ireland. Ground has a strong awareness of local issues and in particular those relevant to its industry and recognised the need to address the growing problem of single use coffee cups and the detrimental effect that high usage has on the environment. With this in mind, the ‘Reuse at Ground’ campaign was developed, which positioned Ground Espresso Bars as an industry leader and the first coffee chain in Northern Ireland to offer a discount of 50p for every drink purchased in a reusable cup. The campaign was a huge success and we are extremely proud that the number of discounted drinks has trebled since the campaign launched. The chain has introduced further sustainable initiatives and has seen a significant increase in the sale of reusable cups in-store.
We are excited to see what the next year brings for us at Massive PR and look forward to more potential award wins next year! Congratulations again to all successful entrants of this year’s PRide Awards!