NI’s First Chartered PR Practitioner Awarded

Massive News
May 15, 2012

Julie McCabe, Managing Director, Massive Public Relations has been announced as the first Chartered PR Practitioner in Northern Ireland.

Chartered Practitioner is a senior professional status awarded to members of the Chartered Institute of Public Relations (CIPR) who can demonstrate an outstanding level of professional practice and knowledge, and a commitment to continuous learning.

Julie has worked in the PR industry for fourteen years and has been the major driving force behind two well-known local PR firms, before setting up her own company last year. No stranger to PR accolades, Julie received the CIPR’s Chairman’s Prize for outstanding contribution and service to the PR industry in 2006 and was ‘Outstanding Young Communicator of the Year’ at the CIPR PRide Awards in 2007.


Jane Wilson, CEO of the CIPR said, “Those receiving Chartered Practitioner status this year will set the bar for future generations of public relations leaders. They have successfully completed a rigorous assessment process to emerge as the profession’s latest Chartered Public Relations Practitioners and are to be congratulated.

“This is the gold standard award for the CIPR and the public relations profession. This status delivers parity with other business disciplines, and supports our Royal Charter obligation to promote, for the public benefit, high levels of skill, knowledge, competence, standards of practice and professional conduct.”

CIPR Chartered PR Practitioner, Julie McCabe said: “I am absolutely delighted to be the first person in Northern Ireland to be awarded Chartered PR Practitioner status, and after opening Massive Public Relations only eight months ago.

“I believe that as the PR industry continues to grow and develop, being a CIPR Chartered Practitioner will help to reinforce the credibility of PR professionals, as well as the important and influential role they play in the success of local public and private sector organisations.”

Over the next five years, the CIPR aims to promote individual Chartered status as the benchmark for senior public relations practitioners.