Microban launches Scentry Revive at Performance Days

Microban International Ltd.,the global leader in textile odour control and prevention, has introduced Scentry Revive, a revolutionary new odour control product that significantly reduces the need for laundering.  Perfect for items ranging from workout clothes and footwear to athletic gear and bedding, Scentry Revive neutralises body odour even after wear or use, offering the convenience of washing less with the assurance of continued and long-lasting freshness. With ultra-high capacity and efficiency, Scentry Revive’s apparel odour protection lasts four to five consecutive wears and its footwear odour control protection up to one year. Scentry Revive maintains its freshness through up to 50 home launderings.

Performance Days

The product was designed to address the market need for a proven, durable, high capacity and cost-effective between-wash odour control solution, offering greater convenience for consumers and controlling the “permastink” that can build up in polyester fabrics over time, especially those items that cannot be washed often.

“With Scentry Revive, Microban has applied our considerable expertise and scientific acumen to address this pervasive industry need head-on, creating such powerful freshness that even customers can smell the difference.” said Lisa Owen, vice president of global textiles, Microban International.

Suitable for use in polyesters, Scentry Revive traps and neutralises odour by permeating the fabric to form a protective barrier that eliminates odour as it comes into contact. This unique, patent-pending technology delivers unparalleled effectiveness at an attractive price point. Easily integrated into existing dyeing and finishing processes, Scentry Revive also delivers key sustainability benefits of critical importance to buyers, including water and energy savings, through the reduced need for laundering.  Most significantly, because it prevents the odour build-up that causes consumers to discard apparel, footwear and gear prematurely, Scentry Revive effectively extends the usable life of any product treated with it, keeping items out of landfills.

Scentry Revive has undergone stringent and repeatable odour-panel testing and scientific analysis to prove its efficacy and is currently available through Microban and its distribution partners.  Microban welcomes collaborative teaming with brands and their supply chains on polyester rich programs.

“Scentry Revive offers consumers the ultimate in freedom and flexibility, allowing them to live more and wash less while enjoying the confidence that comes from guaranteed freshness and comfort,” added Owen.  “We believe there will be great market demand for this product, and we are eager to start conversations with brands and manufacturers.”

For more information on Scentry Revive, please visit https://www.microban.com/odour-control/technologies/scentry-revive