CIPR publishes ‘Chartered Public Relations’ to highlight the importance of attaining Chartered status
March 2nd, 2015
Massive PR welcomes the launch of the Chartered Institute of Public Relations (CIPR)’s newest title, Chartered Public Relations , which was recently launched as party of the CIPR’s 10th anniversary celebrations of the Chartered Institute of Public Relations (CIPR)’s Royal Charter. An anthology of modern-day public relations best practice from Chartered Public Relations practitioners, the book makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualifications of results in public relations, internal communications, freedom of information, global communication and more.
This prestigious book includes contributions from leaders in PR from across the UK and also features a chapter entitled “Is public relations evolving into reputation management?” by Julie McCabe Chart.PR, MCIPR and managing director of Massive.
Currently the only CIPR Chartered PR Practitioner in Northern Ireland, Julie was asked to contribute the paper she wrote whilst undertaken her journey to Chartered status. Julie commented, “I am honoured to have contributed to this book, authored by Stephen Waddington, and I hope it inspires more PR professionals to work toward attaining Chartered status. Chartered status is the benchmark of professional excellence and integrity and under the CIPR’s Royal Charter, gives PR professionals the same standing as experienced professionals in other industries.”
Chartered Public Relations can be purchased via publisher Kogan Page online here.