We’re experienced and determined in nature and your brand is our business. Each time it speaks, changes, grows and blossoms, we will work our socks off to make sure it is heard. We mix progressive communications with tried and tested methods to make your target audience sit up and listen.


At Massive, that’s what we’re all about. Creating the right chemistry for people and organisations with other people and organisations.

It’s about creating a buzz, getting people interested and talking. Nothing sells a brand, product or service as much as good old fashioned word of mouth. And at Massive, that’s what we’re all about, coming up with great ideas that get people talking.

Massive PR is spearheaded by Julie McCabe – a dedicated, creative and results focused PR professional with strong UK and International media experience and contacts.

Our experience and knowledge allows us to offer these services…

  • Corporate PR / Reputation Management
  • Consumer / Lifestyle PR
  • Social Media Strategy
  • Crisis and Issues Management
  • Internal Communications
  • Event Planning and Management
  • Media Monitoring and Evaluation

Julie McCabe

Julie was the first and is currently the only CIPR Chartered PR Practitioner in Northern Ireland. She has provided the strategic direction and management for a variety of clients within the UK, Ireland, and internationally throughout her career covering a broad range of sectors.

These include Action Renewables, Balcas, Heatons, Subway Restaurants in Ireland, Forestside Shopping Centre, The Pauline Quirke Academy of Performing Arts, Porcelanosa, Belfast Taste & Music Fest, Rural Generation, The Princes Trust (Northern Ireland), Golden Wonder, Johnsons Coffee, Hughes & Company, McGees Butcher, PRG Specialised Recruitment, Paradox Omega Oils, Ireland’s Forecourt & Convenience Retailer Awards, Neighbourhood Retailer Awards, GO Belfast Awards and Ireland’s Wedding Journal Show.

Julie is a graduate of the University of Abertay, Dundee with a BA(Hons) in Business Studies specialising in Marketing. She is an accredited PR practitioner with the Chartered Institute of Public Relations (CIPR) and currently sits on the Northern Ireland CIPR committee, which is dedicated to developing the public relations industry within the region.

In 2006 Julie was awarded the CIPR’s Chairman’s Prize for outstanding contribution and service to the PR industry and in 2007 she was ‘Outstanding Young Communicator of the Year’ at the CIPR PRide Awards for the PR Industry.

We're focused on results.

Our experience with working with the media and excellent media contacts ensures that we can help your brand ‘stand up and get noticed’. Always working as an extension of our client’s team, we will promote your reputation and be on hand to protect it in times of an issue or crisis.

Our promise is all about results and to always offer strategic solutions for your communication requirements – which help deliver ‘bottom line’ results, give you value for money and of course a return on your PR investment.


Our sister company Mammoth, is one of Ireland’s leading brand engagement agencies. Together we offer a one stop shop – taking you on the journey from brand creation and development onto your launch and ultimately managing your reputation.