About


A little About Us

At Massive, we manage, promote and protect your most valuable asset – your brand reputation.  We develop and execute engaging communications strategies that get people’s attention and make your brand stand out from the crowd.

Massive works with a diverse range of companies and organisations through various sectors to protect, enhance and build their brand reputations.

Our promise is all about results and to always offer strategic solutions for your communications requirement, which help deliver ‘bottom line’ results, giving you value for money and a return on your PR investment.

The Massive PR team is headed by Managing Director Julie McCabe who founded the company in 2011. Julie is the brains behind Massive and a dedicated, creative and results-focused PR professional with experience working across the UK and Ireland. She was the first CIPR member to gain chartered status on the island of Ireland, and her drive and dedication to the world of PR has been instrumental to the success of Massive PR.

Take a look at what we have to offer

Our sister company Mammoth, is one of Ireland’s leading brand engagement agencies. Together we offer a one stop shop – taking you on the journey from brand creation and development onto your launch and ultimately managing your reputation.

Mammoth

Meet the Team


Julie McCabe

Managing Director
Found. Chart. PR, FCIPR, BA (Hons)

Managing Director of Massive PR and the engine behind our success, Julie is a dedicated, creative and results –orientated PR consultant, Ireland's first CIPR Chartered PR Practitioner in 2012, and is a fellow of the CIPR.

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Julie

Julie McCabe

Managing Director
Found. Chart. PR, FCIPR, BA (Hons)

Managing Director of Massive PR and the engine behind our success, Julie is a dedicated, creative and results –orientated PR consultant. She was Ireland's first CIPR Chartered PR Practitioner in 2012 and is a Fellow of the CIPR.

Julie has been working in the PR and Event Management industry in Ireland for over 18 years, providing the strategic direction and management for a wide variety of clients including Heatons, Sports Direct, Subway Restaurants in Ireland, Forestside Shopping Centre, The Pauline Quirke Academy of Performing Arts, Belfast Taste & Music Fest, Rural Generation, Musgrave Marketplace, Grant Engineering, St James's Place, the British Institute of Facilities Management, GVA NI and The Princes Trust (Northern Ireland), to name a few.

Julie’s vast knowledge of the media landscape and creative flair, enthusiasm for the industry and vast experience in PR and marketing have been essential for crisis management and strategic planning for clients across the board.

Send Julie an email >

Brittany Breslin

PR Account Director
Chart.PR, MCIPR, BA (Hons), MA

Social media, content creation, event management and media engagement are just a few of the talents Brittany brings to Massive PR. Having worked with global brands on both sides of the Atlantic, Brittany’s unique knowledge and perspective bring a fresh view to every client.

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Brittany

Brittany Breslin

PR Account Director
Chart.PR, MCIPR, BA (Hons), MA

Social media, content creation, event management and media engagement are just a few of the talents Brittany brings to Massive PR. Having worked with global brands on both sides of the Atlantic, Brittany’s unique knowledge and perspective bring a fresh view to every client.

Brittany is a CIPR Chartered PR Practitioner and has worked in the PR Industry for 7 years and has driven campaigns utilising both traditional and digital PR tactics for diverse clients including Vita Coco, Kua ‘Aina Hawaiian Restaurant, Heatons, Sunflowerfest, Hope For Youth Northern Ireland, Lockton Insurance, Hans Sloane Chocolate & Fine Food Festival, Dufferin Coaching Inn, and Action Renewables, among others. 

Brittany is a Media Studies graduate from the Catholic University of America. She relocated from Washington, DC to Belfast in 2011, studying an MA in Irish Studies at Queen’s University Belfast. Brittany holds a broad range of academic and practical experience developing and implementing consumer and B2B campaigns and integrating traditional PR methods with digital and new media strategies to deliver high-impact and wide-reaching campaigns.

In 2015 Brittany was runner-up for CIPR Northern Ireland’s Outstanding Young Communicator award. Her in-depth knowledge of the media landscape in both the US and Northern Ireland delivers a refreshing perspective to our clients.

Send Brittany an email >

Michelle McCracken

PR Account Executive
MCIPR, BA (Hons)

A graduate of Ulster University with an Honours Degree in public relations, Michelle has strong agency experience in delivering a range of strategic and creative campaigns for corporate and consumer clients across a number of industries.

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Michelle

Michelle McCracken

PR Account Executive
MCIPR, BA (Hons)

A graduate of Ulster University with an Honours Degree in public relations, Michelle has strong agency experience in delivering a range of strategic and creative campaigns for corporate and consumer clients across a number of industries.

Michelle brings creativity, enthusiasm and a passion for writing to the team and supports Massive with the development and implementation of unique engaging communication campaigns for clients including Grant, British Institute of Facilities Management, Dufferin Coaching Inn and Sport Changes Life, among others.

Send Michelle an email >

Suzy Spence

PR Account Assistant
BA (Hons)

As a recent graduate of Queen’s University Belfast, with an Honours Degree in English, Suzy joined the team at Massive in July 2017. With previous experience in digital marketing, social media campaigns, and working for Northern Ireland’s popular radio station Cool FM, Suzy offers a range of fresh ideas coupled with great communication skills.

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Suzy

Suzy Spence

PR Account Assistant
BA (Hons)

As a recent graduate of Queen’s University Belfast, with an Honours Degree in English, Suzy has experience in digital marketing, social media campaigns, and working for Northern Ireland’s popular radio station Cool FM, offering a range of fresh ideas coupled with great communication skills.

Her creativity and flair for writing, strengthened by her degree and passion for art, offers a unique perspective for Massive and its clients including Grant, Dufferin Coaching Inn, Victor Mee and Sunflowerfest.

Send Suzy an email >